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Pokémon to open its first permanent store outside Asia in London

Pokémon to open its first permanent store outside Asia in London

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⚡ EXECUTIVE BRIEF Tech & Science Focus
  • Development: Pokémon to open its first permanent store outside Asia in London
  • Core Takeaway: Pokémon to open its first permanent store outside Asia in London
  • Context: Primary reporting aggregated across independent newsrooms and verified against CurrentDeck standards.
Pokémon to open its first permanent store outside Asia in London

The Pokémon Company's Global Expansion

The Pokémon Company has officially announced plans to open its first permanent store outside Asia, marking a significant expansion of its physical retail presence around the world. The new store, which will be located in London, is scheduled to open by 2029 and will offer exclusive merchandise and unique experiences for fans of all ages.

London Store Details

While the exact location and details of the store have not been disclosed, it is expected to provide a dedicated space for fans to discover and engage with the Pokémon franchise. The store will be the first of several permanent Pokémon stores planned outside Asia, with further announcements regarding its location, merchandise, and opening arrangements expected in the future.

Past Retail Events in London

London has previously hosted several temporary Pokémon retail events and pop-up shops, including a temporary Pokémon Center at Westfield London in Shepherd's Bush during October and November 2019. The event attracted enormous interest from fans, with hundreds queuing for hours to visit the store and purchase its exclusive products. Additionally, Pokémon teamed up with London’s Natural History Museum for an exclusive “Pokécology” pop-up shop in early 2026, featuring merchandise inspired by the relationship between Pokémon and real-world natural history.

Global Expansion Plans

The Pokémon Company has also announced plans to open several new permanent Pokémon retail locations outside Asia, although the exact locations and details of these stores have not been disclosed. According to Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, "We are always exploring new opportunities that help us create unique and memorable experiences for our fans. This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years."
DetailInformation
Store LocationLondon
Store TypePermanent
Opening DateBy 2029
MerchandiseExclusive Pokémon merchandise
ExperiencesUnique experiences for fans of all ages

Frequently Asked Questions

What is the location of the new Pokémon store in London?

The exact location of the store has not been disclosed, but it is expected to be announced in the future.

What type of merchandise and experiences will the store offer?

The store will offer exclusive Pokémon merchandise and unique experiences for fans of all ages.

When is the store scheduled to open?

The store is scheduled to open by 2029.

The opening of the first permanent Pokémon store outside Asia in London is a notable milestone in the company's global expansion plans. As the store's opening date approaches, fans can expect to hear more about the store's location, merchandise, and experiences. With the company's commitment to creating unique and memorable experiences for its fans, the new London store is expected to be a must-visit destination for Pokémon enthusiasts of all ages.
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Editorial Standards & Verification

CurrentDeck is dedicated to independent, evidence-backed reporting. This briefing was synthesized from primary source reporting, corroborated across independent newsrooms, and verified against our Editorial Standards.

Author & Beat Editor

Daniel Okafor

Daniel Okafor edits Tech & Science for CurrentDeck, explaining technology, AI and research without the jargon.

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